Marketing research essentials / Carl McDaniel, Roger Gates.

By: McDaniel, Carl DContributor(s): Gates, Roger H, 1942-Material type: Text

TextPublication details: Hoboken, NJ : John Wiley, c2008. Edition: 6th edDescription: xx, 493, [30] p. : ill. ; 26 cmISBN: 9780470131985 (pbk.)Subject(s): Marketing researchDDC classification: 658.8/3 LOC classification: HF5415.2 | .M314 2008Online resources: Table of contents only | Publisher description

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
AAMUSTED Books	AAMUSTED LIBRARY, KUMASI Reserve Book Shelf	HF5415.2 .M314 2008 (Browse shelf(Opens below))	1	Available		0000010720

Various multi-media instructional resources are available to supplement the text.

Includes bibliographical references and index.

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