"This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story / Peter Bieler with Suzanne Costas.
Material type:
TextPublication details: New York : John Wiley, c1996. Description: ix, 206 p. ; 25 cmISBN: 0471147494 (cloth : alk. paper)Subject(s): Television advertising -- United States -- Case studies | Infomercials -- United States -- Case studies | Exercise -- Equipment and supplies -- Marketing -- Case studiesDDC classification: 659.14/3 LOC classification: HF6146.T42 | B47 1996Online resources: Contributor biographical information | Publisher description | Table of Contents
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
AAMUSTED Books
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AAMUSTED LIBRARY, KUMASI Reference | HF6146.T42 B47 1996 (Browse shelf(Opens below)) | 1 | Available (Restricted Access) | 0000011719 |
Includes index.
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