Peter, J. Paul. Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 10th ed. - New York : McGraw-Hill Irwin, c2011. - xviii, 830 p. : ill. ; 27 cm. Includes bibliographical references and index. ISBN: 9780073530055 (alk. paper) 0073530050 (alk. paper) LCCN: 2010028484 Subjects--Topical Terms: Marketing--Management.Marketing--Management--Case studies. LC Class. No.: HF5415.13 / .P44 2011 Dewey Class. No.: 658.8