TY  - BOOK
AU  - Egan,John
TI  - Relationship marketing: exploring relational strategies in marketing 
SN  - 9780273737780 (pbk.)
AV  - HF5415.5 .Eg1 2011
U1  - 658.8/12 22
PY  - 2011///
CY  - New York
PB  - Financial Times, Prentice Hall
KW  - Relationship marketing
N1  - Includes bibliographical references and index; 100 years of marketing -- Relationships in marketing -- Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Relationship management -- Relationship technology -- Conceptual developments
ER  -