Egan, John,  1952- <br/><br/>
Relationship marketing :  exploring relational strategies in marketing / 
John Egan. 
 - 4th ed. 
 - New York :  Financial Times, Prentice Hall,  c2011. 
 - xxii, 300 p. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>100 years of marketing -- Relationships in marketing -- Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Relationship management -- Relationship technology -- Conceptual developments. 
<br/><br/><label>ISBN: </label>9780273737780 (pbk.) 
<br/><br/><label>LCCN: </label>2011001765 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .Eg1 2011 
<br/><br/><label>Dewey Class. No.: </label>658.8/12