TY  - BOOK
AU  - Blythe,Jim
TI  - Principles & practice of marketing
SN  - 9781844801206 (pbk.)
AV  - HF5415 .B26 2006
PY  - 2006///
CY  - London
PB  - Thomson Learning
KW  - Marketing
N1  - Includes  index
ER  -