TY  - BOOK
AU  - Dickson,Peter R.
TI  - Marketing management
SN  - 003096847X
AV  - HF5415.13 .D56 1994
U1  - 658.8 20
PY  - 1994///
CY  - Fort Worth
PB  - Dryden Press 
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes; Decision making and planning -- The generation and use of market intelligence -- Analyzing customers -- Analyzing competition -- Analyzing market channels -- Analyzing regulation and market ethics -- Analyzing the organization -- Positioning strategy -- Managing products -- Managing distribution -- Managing personal selling -- Managing communications -- Managing pricing -- Organizing and implementing -- Forecasting, budgeting, and controlling -- A guide to creative decision making -- STRATMESH and the sample plan
ER  -