TY  - BOOK
AU  - Perreault, William D. Jr.
AU  - Cannon, Joseph P.
TI  - Basic Marketing: A Marketing Strategy Planning Approach
SN  - 9781259060762
AV  - HF5415.13 .P42 2014
PY  - 2014///
CY  - New York
PB  - McGraw-Hill, Irwin
N1  - Includes index
ER  -