Perreault, William D. Jr. <br/><br/>
Basic Marketing:  A Marketing Strategy Planning Approach/ 
William D. Perreault  Jr., Joseph P. Cannon and E Jerome McCarthy 
 - 19th ed. 
 - New York  McGraw-Hill, Irwin  2014 
 - various paging  ill.  27cm 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9781259060762 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P42 2014