David Fred R. <br/><br/>
Strategic Management/  Concepts and cases 
Fred R. David 
 - 15th ed. 
 - New York  Pearson  2013 
 - 267p.:  ill.  26cm 
<br/><br/><label>ISBN: </label>9780273767480 
<br/><br/><label>ISSN: </label>
<br/><br/><label>LC Class. No.: </label>HD30.28  / .D28 2013