TY  - BOOK
AU  - Wood,Marian B.
TI  - The marketing plan handbook
T2  - Always learning
SN  - 9780133078350 (pbk.)
AV  - HF5415.13 .W84 2014
U1  - 658.8/02 23
PY  - 2014///]
CY  - Boston
PB  - Pearson
KW  - Marketing
KW  - Management
KW  - Handbooks, manuals, etc
N1  - Includes bibliographical references and index; Marketing planning : new pace, new possibilities -- Analyzing the current situation -- Understanding markets and customers -- Segmenting, targeting, and positioning -- Planning direction, objectives, and marketing support -- Developing product and brand strategy -- Developing pricing strategy -- Developing channel and logistics strategy -- Developing marketing communications and influence strategy -- Planning metrics and implementation control -- Appendix. Sample marketing plan : PretzL Elegance
ER  -