Wood, Marian B. <br/><br/>
The marketing plan handbook / 
Marian Burk Wood, M.B.A. 
 - 5th ed. 
 - Boston :  Pearson,  [2014] 
 - xiv, 210 p. :  ill;  24 cm. 
 - Always learning .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Marketing planning : new pace, new possibilities -- Analyzing the current situation -- Understanding markets and customers -- Segmenting, targeting, and positioning -- Planning direction, objectives, and marketing support -- Developing product and brand strategy -- Developing pricing strategy -- Developing channel and logistics strategy -- Developing marketing communications and influence strategy -- Planning metrics and implementation control -- Appendix. Sample marketing plan : PretzL Elegance. 
<br/><br/><label>ISBN: </label>9780133078350 (pbk.) 0133078353 (pbk.) 
<br/><br/><label>LCCN: </label>2012036309 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W84 2014 
<br/><br/><label>Dewey Class. No.: </label>658.8/02