Nelson, James E. 1943-
The practice of marketing research /
James E. Nelson.
- Boston, Mass. : Kent Pub., c1982.
- xiii, 667 p. : ill. ; 25 cm.
Includes bibliographies and indexes.
0534010687 : $23.95
81020742
Marketing research.
HF5415.2 / .N33 1982
658.8/3