Kotler, Philip. Marketing management / Philip Kotler, Kevin Lane Keller. - 14th ed. (Global Edition) - Boston : Pearson, c2012. - 1 v. (various pagings) : col. ill. ; 29 cm. Includes bibliographical references and index. ISBN: 9780273753360 0273753363 LCCN: 2008000337 Nat. Bib. No.: GBA825948 bnb Nat. Bib. Agency Control No.: 014537776 Uk Subjects--Topical Terms: Marketing--Management. LC Class. No.: HF5415.13 / .K84 2012 Dewey Class. No.: 658.8