Grewal, Dhruv. <br/><br/>
Marketing / 
Dhruv Grewal, Ph.D., Babson College, Michael Levy, Ph.D., Babson College. 
 - 4th  ed. 
 - 1 volume (various pagings) :  ill. ;  29 cm 
<br/><br/>Includes index. 
<br/><br/>Assessing the marketplace -- Overview of marketing -- Developing marketing strategies and a marketing plan -- Social and mobile marketing -- Marketing ethics -- Analyzing the marketing environment -- Understanding the marketplace -- Consumer behavior -- Business-to-business marketing -- Global marketing -- Targeting the marketplace -- Segmentation, targeting, and positioning -- Marketing research -- Value creation -- Product, branding, and packaging decisions -- Developing new products -- Services: the intangible product -- Value capture -- Pricing concepts for establishing value -- Strategic pricing methods -- Value delivery : designing the channel and supply chain -- Supply chain and channel management -- Retailing and multichannel marketing -- Value communication -- Integrated marketing communications -- Advertising, public relations, and sales promotions -- Personal selling and sales management -- Glossary -- Chapter quiz answer key -- Chapter notes -- Credits -- Name index -- Company index -- Subject index. 
<br/><br/><label>ISBN: </label>9780078029004 (alk. paper) 0078029007 (alk. paper) 
<br/><br/><label>LCCN: </label>2012044583 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .G86 2014 
<br/><br/><label>Dewey Class. No.: </label>658.8