TY  - BOOK
AU  - McCarthy, E. J.
AU  - Perreault, Jr. W. D.
TI  - Basic Marketing : A Global-Managerial Approach
AV  - HF5415.13 .M13
PY  - 1993///
CY  - United State of America
PB  - Richard D. Irwin, Inc.
ER  -