TY  - BOOK
AU  - McCarthy, E. J.
AU  - Perreault, W. D.
TI  - Applications in Basic Marketing: Clippings from he Popular Business Press
SN  - 0256139423
AV  - HF5410 .Ap5
PY  - 1993///-1994
CY  - U. S. A.
PB  - Richard D. Irwin, Inc.
ER  -