McCarthy, E. J. <br/><br/>
Applications in Basic Marketing  Clippings from he Popular Business Press 

 - 1993-1994 ed. 
 - U. S. A.  Richard D. Irwin, Inc.  1993-1994 
 - viii,237p.; 
<br/><br/><label>ISBN: </label>0256139423 
<br/><br/><label>LC Class. No.: </label>HF5410  / .Ap5 
<br/><br/><label>Dewey Class. No.: </label>