TY  - BOOK
AU  - Hastings,Gerard
AU  - Domegan,Christine
TI  - Social marketing
SN  - 9780750683500 (hardback : alk. paper)
AV  - HF5414 .H27 2007
PY  - 2007///
CY  - Abingdon, Oxon, New York, NY
PB  - Routledge
KW  - Social marketing
N1  - Includes bibliographical references and index; Harnessing the power of marketing -- Social marketing principles -- Why should the Devil have all the best tunes?; Social Marketing: Why should the Devil have all the best tunes?
ER  -