Boone, Louis E. <br/><br/>
Contemporary marketing/ 
Louis E. Boone and David L. Kurtz 
 - 2nd ed. 
 - Illinois  The Dryden Press  1977 
 - various paging  ill.  24cm 
<br/><br/>Includes index 
<br/><br/><label>LC Class. No.: </label>HF5414  / B64 1977