TY  - BOOK
AU  - McCarthy, E. Jerome
AU  - Perreault, William D.
TI  - Applications in basic marketing: clippings from the popular business press
SN  - 9780256166446
AV  - HF5410 .Ap5 1994
PY  - 1994///
CY  - Burr Ridge, Illinois
PB  - IRWIN
ER  -