McCarthy, E. Jerome <br/><br/>
Applications in basic marketing:  clippings from the popular business press/ 
E. Jerome McCarthy and William D. Perreault 
 - 1994-1995 ed. 
 - Burr Ridge, Illinois  IRWIN  1994 
 - ix,226p.:  ill.  25cm 
<br/><br/><label>ISBN: </label>9780256166446 
<br/><br/><label>LC Class. No.: </label>HF5410  / .Ap5 1994