Tull, Donald S. <br/><br/>
Marketing research :  measurement & method : a text with cases / 
Donald S. Tull, Del I. Hawkins. 
 - 5th ed. 
 - New York :  London :  Macmillan ;  Collier Macmillan,  c1990. 
 - xxii, 836 p. :  ill. ;  24 cm. 
 - The Macmillan series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0024218219 
<br/><br/><label>LCCN: </label>89034951  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .T82 1990 
<br/><br/><label>Dewey Class. No.: </label>658.8/3