TY  - BOOK
AU  - Anderson,Rolph E.
AU  - Dubinsky,Alan J.
TI  - Personal selling: achieving customer satisfaction and loyalty 
SN  - 0618260455
AV  - HF5438.25 .An2 2004
U1  - 658.85 22
PY  - 2004///
CY  - Boston
PB  - Houghton Mifflin
KW  - Selling
KW  - Sales personnel
KW  - Customer relations
N1  - Includes bibliographical references (p. 469-477) and indexes
ER  -