TY  - BOOK
AU  - Hartley,Robert F.
TI  - Marketing mistakes and successes
SN  - 0471370606 (pbk. : alk. paper)
AV  - HF5415.1 .H25 2001
U1  - 658.8/00973 21
PY  - 2000///
CY  - New York
PB  - Wiley
KW  - Marketing
KW  - United States
KW  - Case studies
N1  - "25th anniversary edition"--Cover; Includes bibliographical references
UR  - http://www.loc.gov/catdir/description/wiley035/00038172.html
UR  - http://www.loc.gov/catdir/toc/onix06/00038172.html
ER  -