Kotler, Philip <br/><br/>
Marketing management/ 
Philip Kotler and Kevin Lane Keller 
 - 14th ed. 
 -  Prentice Hall  2012 
 - various paging  ill.  27cm 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9780132103046 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K84 2012