Smith, Roderick. <br/><br/>
Essential elements of marketing/ 
Roderick Smith 
 - London:  South Birmingham college  1995. 
 - vii, 92p.  28 cm. 
<br/><br/>include index. 
<br/><br/><label>ISBN: </label>9781858051024 1858051029 
<br/><br/><label>LC Class. No.: </label>HF5415  / .SM5 1995