Paliwoda, J. Stanley <br/><br/>
International Marketing; 
Stanley J. Paliwoda and Michael J. Thomas 
 - 3rd ed. 
 - Oxford;  Butterworth-Heinemann;  1998. 
 - xi,509p;  ill,  29cm 
<br/><br/><label>ISBN: </label>9780750622417 0750622415 
<br/><br/><label>LC Class. No.: </label>HF1416.  / P17 1998