Davar, Rustom S. <br/><br/>
Modern marketing management/ 
Rustom S. Davar, Sohrab R. Davar and Nusli R. Davar 
 - 7th ed. 
 - New Delhi  Universal Book Stall  1999 
 - xxv,694p.:  ill.  21cm 
<br/><br/>includes Index 
<br/><br/><label>ISBN: </label>9788185461311 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .D27 1999