TY  - BOOK
AU  - Perreault, William D.
AU  - McCarthy, E. Jerome
TI  - Applications in basic marketing: clippings from the popular business press
SN  - 9780075610311
AV  - HF5415.13 .P41 2001
PY  - 2001///
CY  - Boston
PB  - McGraw-Hill
ER  -