The marketing book / 
edited by Michael J. Baker. 
 - 4th ed. 
 - Oxford ;  Boston :  Butterworth-Heinemann,  1999. 
 - xxxiv, 718 p. :  ill. ;  25 cm. 
 - The marketing series .
 - Marketing series (London, England) .
<br/><br/> "Published in association with the Chartered Institute of Marketing." 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750641142 
<br/><br/><label>LCCN: </label>00500005  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M34 1999 
<br/><br/><label>Dewey Class. No.: </label>658.8