TY - BOOK AU - Barnard,William AU - Wallace,Thomas F. TI - The innovation edge: creating strategic breakthroughs using the voice of the customer SN - 0939246414: AV - HF5415.5 .B25 1994 U1 - 658.8/12 20 PY - 1994/// CY - Essex Junction, VT PB - OmneoĢ² KW - Customer services KW - Management KW - Consumer satisfaction KW - Organizational effectiveness KW - Creative ability in business N1 - Includes bibliographical references (p. 169-170) and index ER -