TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 9780073381091 (alk. paper)
AV  - HF5823 .B41 2009
U1  - 659.1 22
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Includes indexes
UR  - http://www.loc.gov/catdir/toc/ecip0816/2008018250.html
ER  -