TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo
TI  - Services marketing: integrating customer focus across the firm
SN  - 9780072312218
AV  - HD9980.5 .Z3 2000
PY  - 2000///
CY  - Boston
PB  - McGraw-Hill
N1  - Includes index
ER  -