Zeithaml, Valarie A. <br/><br/>
Services marketing;  integrating customer focus across the firm/ 
Valarie A. Zeithaml 
 - Boston  McGraw-Hill  2000 
 - xxviii,620p.:  ill.  25cm 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9780072312218 
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .Z3 2000