TY  - BOOK
AU  - Bieler,Peter
AU  - Costas,Suzanne
TI  - "This business has legs": how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story 
SN  - 0471147494 (cloth : alk. paper)
AV  - HF6146.T42 B47 1996
U1  - 659.14/3 20
PY  - 1996///
CY  - New York
PB  - John Wiley
KW  - Television advertising
KW  - United States
KW  - Case studies
KW  - Infomercials
KW  - Exercise
KW  - Equipment and supplies
KW  - Marketing
N1  - Includes index
UR  - http://www.loc.gov/catdir/bios/wiley044/96018232.html
UR  - http://www.loc.gov/catdir/description/wiley037/96018232.html
UR  - http://www.loc.gov/catdir/toc/onix04/96018232.html
ER  -