Bieler, Peter,  1943- <br/><br/>
"This business has legs" :  how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story / 
Peter Bieler with Suzanne Costas. 
 - New York :  John Wiley,  c1996. 
 - ix, 206 p. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0471147494 (cloth : alk. paper) 
<br/><br/><label>LCCN: </label>96018232  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television advertising--Case studies.--United States<br/>Infomercials--Case studies.--United States<br/>Exercise--Equipment and supplies--Marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF6146.T42  / B47 1996 
<br/><br/><label>Dewey Class. No.: </label>659.14/3