The Practice of Advertising  /edited by Norman A. Hart and James O'Connor. 

 - 2nd ed. 
 - London:  Heinemann;  c1983 
 - xx, 252 p. :  23 cm 
<br/><br/>includes indexes 
<br/><br/><label>LC Class. No.: </label>HF5832  / .P88 1983