Evans, Joel R. <br/><br/>
Marketimg:  Marketing in the 21st. Century 
Joel R. Evans 
 - 10th edi. 
 - London  Thomson  2007 
 - xxxiii,702p.  ill.  28cm 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9780759391550 
<br/><br/><label>LC Class. No.: </label>HF5415  / .Ev1 2007