TY  - BOOK
AU  - McDaniel,Carl D.
AU  - Gates,Roger H.
TI  - Marketing research essentials
SN  - 9780470131985 (pbk.)
AV  - HF5415.2 .M314 2008
U1  - 658.8/3 23
PY  - 2008///
CY  - Hoboken, NJ
PB  - John Wiley
KW  - Marketing research
N1  - Various multi-media instructional resources are available to supplement the text; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/fy055/2004065933.html
UR  - http://www.loc.gov/catdir/enhancements/fy0619/2004065933-d.html
ER  -