McDaniel, Carl D. <br/><br/>
Marketing research essentials / 
Carl McDaniel, Roger Gates. 
 - 6th ed. 
 - Hoboken, NJ :  John Wiley,  c2008. 
 - xx, 493, [30] p. :  ill. ;  26 cm. 
<br/><br/> Various multi-media instructional resources are available to supplement the text. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470131985 (pbk.) 
<br/><br/><label>LCCN: </label>2011293188 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M314 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8/3