Bernhardt, Kenneth L., 1944- Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. - 6th ed. - Burr Ridge, IL : Irwin, c1994. - xiv, 754 p. : ill. ; 25 cm. - The Irwin series in marketing . Includes bibliographical references. ISBN: 9780256122466 LCCN: 93005594 Subjects--Topical Terms: Marketing--Management--Case studies.Marketing--Decision making--Case studies. LC Class. No.: HF5415.13 / .B46 1994 Dewey Class. No.: 658.8