Douglas, Susan P.

Global marketing strategy / Susan P. Douglas, C. Samuel Craig. - International ed. - New York : McGraw-Hill, 1995. - xx, 554 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .

Includes bibliographical references and indexes.

0070134472

94022706


Export marketing--Management.
Export marketing--Management--Case studies.

HF1416 / .D68 1995

658.8/48