MELOAN, Taylor W.(ed.) International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham. - Chicago : Irwin, c1995. - xiii, 640 p. : ill. ; 23 cm. - The Irwin series in marketing . Includes bibliograhical references. ISBN: 9780256157239 LCCN: 94017867 Subjects--Topical Terms: Export marketing.Export marketing--Case studies. LC Class. No.: HF1416 / .In8 1995 Dewey Class. No.: 658.8/48