European marketing : a strategic guide to the new opportunities /
Richard Lynch.
- North American ed.
- Burr Ridge, Ill. : Irwin Professional Pub., 1994.
- xix, 304 p. : ill., maps ; 24 cm.
Includes bibliographical references and index.
155623757X 9781556237577
93025794
Export marketing--Handbooks, manuals, etc. Imports--Handbooks, manuals, etc.--Europe Europe, 1992--Handbooks, manuals, etc.