Pelton, Lou E. Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin. - 2nd ed. - Boston : McGraw-Hill/Irwin, 2002. - xxvi, 514 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing . Includes bibliographical references and index. ISBN: 0072895128 (alk. paper) 9780072895124 LCCN: 2001031257 Subjects--Topical Terms: Marketing channels.Relationship marketing. LC Class. No.: HF5415.129 / .P45 2002 Dewey Class. No.: 658.8/4