Wood, Marian Burk. <br/><br/>
The marketing plan handbook / 
Marian Burk Wood. 
 - 2nd ed. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  2005. 
 - xv, 200 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references (p. 181-191) and index. 
<br/><br/><label>ISBN: </label>0131485253 9780131485259 
<br/><br/><label>LCCN: </label>2004020400 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W84 2005 
<br/><br/><label>Dewey Class. No.: </label>658.8/02