Guerrilla marketing : secrets for making big profits from your small business /
Jay Conrad Levinson.
- 3rd ed.
- Boston : Houghton Mifflin, 1998.
- viii, 388 p. ; 23 cm.
Includes bibliographical references (p. [362]-372) and index.
0395906253
98024984
Marketing. Small business--Management. Advertising.