Customer relationship management : the bottom line to optimizing your ROI /
Jon Anton, Natalie L. Petouhoff.
- Upper Saddle River, N.J. : Prentice Hall, c2002.
- xviii, 254 p. : ill. ; 24 cm.
- Management skills, NetEffect series .
- Neteffect series. Management skills. .
Includes bibliographical references (p. 246-249) and index.