Storytelling in organizations : why storytelling is transforming 21st century organizations and management / John Seely Brown ... [et al]. - Boston : Elsevier Butterworth-Heinemann, 2005. - xiii, 192 p. ; 23 cm.

Includes bibliographical references (p. 179-181) and index.

0750678208 (alk. paper)

2004051873


Communication in management.
Communication in organizations.
Storytelling.
Corporate culture.

HD30.3 / .St7 2005

658.4/5